CASE STUDY WRITING

Home » CASE STUDY WRITING

A good case study is like an unforgettable story shared around the campfire.

You are the storyteller, your customer the hero facing a challenge and your listeners your potential customers.

The story follows the journey as the hero overcomes the challenge and achieves success with the help of your product or service.

Good stories travel far and wide.

And that’s why customer success case studies are such an effective marketing tool. They are social proof and people love reading and sharing them – and they often base their purchase decisions on them.

If you can show how your products or services help your customers achieving better business results or creating better products, you should write a case study.

Or you could ask me, today.

I’m a multilingual case study writer and I’d be happy to design and write a compelling story together with you, to be told around the digital campfire.

Below you’ll find a few samples of my case study writing in German and English.

Case Study Customer Success Storytelling
Who will be the hero of your customer case study?

Five key points on case study writing

  1. Case studies focus on 1 customer and 1 application example
  2. They use original research and interviews with stakeholders
  3. The key ingredient are specific business results and figures
  4. They represent social proof and are used for purchase decisions
  5. Case studies are unique content and boost your SEO

Case Study Sample 1

Competitive Edge Through Efficient Production

Stand-first: The special interest publishing house Delius Klasing uses censhare as its central communication and data management platform to establish competitive media production processes.

Client: Metia/Interecho

Storyteller: censhare, Hero: Delius Klasing

Language: German (later externally translated into English)

Case study process: research and pre-interview by phone, face-to-face interview during the censhare ecosphere conference in Munich, writing and review (visual design by Metia)

Case Study Sample 2

Automation Delivers Efficiency Gains 

Stand-first: ORT relies on censhare to solve the business problems of customers like HIT. Efficiency gains of 35% and more highlight the success achieved.

Client: Metia/Interecho

Storyteller: censhare, Hero: ORT

Language: German (later externally translated into English)

Process: research and pre-interview by phone, face-to-face interview during the censhare ecosphere conference in Munich, writing and review (visual design by Metia)

Case Study Sample 3

A must-have digital marketing tool

Stand-first:  Denk IT uses the enterprise-level Dell Technologies Digital Marketing Tool to expand its demand-generation activities and increase business opportunities.

Client: Metia/Interecho

Storyteller: DELL, Hero: Denk IT

Language: English (later translated into German by me)

Case Study Sample 4

Das Schweizer Messer für digitales Marketing

Stand-first:  Das Dell Digital Marketing Tool gibt mittelständischen Unternehmen wie Denk IT Werkzeuge an die Hand, die normalerweise nur Großkonzernen zur Verfügung stehen.

Client: Metia/Interecho

Storyteller: DELL, Hero: Denk IT

Language: German (translated from English by me)

Your Case Study

Do you want to sell more thanks to your own case study that:

 

1) Tells a compelling and engaging story,

2) Attracts attention,

3) Works in different cultural settings and languages,

4) Shows specific benefits for your featured customer,

5) Convinces potential customers,

6) Appeals emotionally and opens hearts and minds,

7) Will spread your name by being shared with audiences far and wide?

 

Contact me and let’s discuss your needs so that we can work together to tell your stories – one customer at a time.

Client Feedback

“Andrea did a fantastic job, on all fronts: Great editorial work… both my client, as well as their clients (who she interviewed), loved what she’s written.

From a Metia perspective, she represents the perfect mix of being open to input from us and pushing back when she has strong views on what’ll work well from a German audience perspective.

And personally, well, Andrea is just a pleasure to work with.

There is absolutely no question that we will be working with her on any future German case studies!”

Benedikt Humm, Head of Relationship Marketing, Metia